Discussion about this post

User's avatar
andy.carey@uwclub.net's avatar

"they have the advantage of measuring advertising subjectively"

Should that say "they have the advantage of measuring advertising objectively" what with advertising spend being something declared and measured as a cost of business.

Expand full comment
Paul Cassidy's avatar

If I may add to the “evidence” my personal experience is that reading your reports of these fraudulent charlatans makes me reach for the bottle to calm my anger.

Keep up the good work!

Expand full comment
2 more comments...

No posts