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FSugar's avatar

The irony is that plonkers like van Tulleken are part of a bloated regulation industry drunk on its own power. He’s riddled with conflicts of interest, built a career on spouting guff, and shows zero regard for what consumers actually want. Time to start regulating the regulators, because they're not going to self regulate, are they?

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Michael van der Riet's avatar

On a positive note he's not blindly anti-industry as he lets Big Organic off the hook entirely, even if they are the people he should be persecuting if he wants to make "healthy" food affordable.

Big sports stadia won't allow you to take your own food in so that you are forced to buy their insanely overpriced pies and horrogs.

Bloke at turnstile: What's this you've got? A head of kale and a bag of oranges?

Me: I just brought them to throw at the ref.

Bloke: That's alright, you can go through.

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smileypete's avatar

Great write-up, most of ultra processed foods are what the common sense folk always knew as 'junk food', and are known to be fine when consumed in moderation. However this does not create extra roles and agendas for the NGO class, so a NEW term had to be popularised with a suitably nebulous meaning, subtly and expertly marketed in the media.

So I guess the end result is to try and replace common sense with lots of expensive credentialed thinking, publicity and policy making?

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Jackie L Awrey's avatar

Great article as always, Christopher. We have entered into the "Puritan Zone," cue the Twilight Zone music!

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