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How much of opposition to UPFs is just snobbery? If you go to a restaurant and order, idk, lobster thermidor or something, there's still a lot of fat and salt in that. Fat and salt make things taste good! But it avoids the ire of the UPF bashers, because it was cooked by an underpaid professional for the benefit of (most likely) an overpaid one. That's the only difference between "ultra-processed" and haute cuisine.

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The whole purpose of the ultra-processed food scam is to hide the role of soft drinks, one of the main drivers of the obesity epidemic.

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